Advertisers · Step-by-step guide
Prepare a campaign brief
Save a campaign proposal, submit it for review and respond to operations feedback.
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Before you start
- Your verified, linked advertiser account must be active to save or submit.
- A product or service you may promote, an HTTPS campaign URL and a proposed budget.
- Permission to use any source footage, creative and music described in the brief.
Follow the steps
Create the brief
Open Campaign briefs from your advertiser workspace and select Create a brief. Enter a title and choose media buying, clipping, influencer marketing or live selling.
What you should see: The form shows campaign overview, audience and delivery, and budget and timing sections.
Define delivery and commercial terms
Describe the goal, target countries, channels, restrictions, deliverables, review criteria and content rights. Add an HTTPS campaign URL, proposed budget and currency, compensation model and proposed terms. Dates are optional. Never include credentials or identity documents.
What you should see: Operations can understand the result, permissions and commercial proposal without guessing.
Save or submit
Use Save draft while preparing. When complete, choose Submit for review. Submission requires the descriptions, URL and positive budget. Check the displayed status and version after saving. Drafts remain private until submitted.
What you should see: A saved version appears in history. A submitted brief appears in the operations queue and cannot be edited while awaiting review.
Respond to feedback
Open the brief to read Operations feedback. If Changes requested appears, revise the form and submit again. If another session changed the brief, reload and review the latest version before saving.
What you should see: The revised proposal and each review remain traceable in Saved history.
Confirm setup before launch
Accepted for setup means operations reviewed the proposal. Agree final terms, approved creative, attribution tests, funding/readiness and a pause contact before work or traffic begins. A linked offer reference identifies the configured offer; it does not prove readiness.
What you should see: Campaign activation follows the separate operational and funding checks, with a named owner.
If something goes wrong
Save or submission fails
Read the field or account-state notice. After an uncertain network result, reopen the brief and inspect its version and history before retrying.
The brief is not editable
Submitted, accepted and declined briefs are read-only. Operations must request changes before a submitted brief can be revised. A paused advertiser can read but cannot save.
Try it in training
In training, save a draft, submit it, have operations request a specific change, revise and resubmit. Confirm the versions and feedback in history.
Check your understanding
Does acceptance activate a campaign or charge the proposed budget?
No. It accepts the proposal for setup. Final terms, permissions, integration, funding and activation are separate controlled steps.