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Media buyers · Step-by-step guide

Create and check a tracking link

Generate the right offer link, add useful campaign identifiers and verify your setup.

7 min readWritten lessonEnglish

A reviewed tutorial in English has not been published for this lesson version. Follow the written steps below.

Before you start

  • Approved access to a ready offer.
  • An eligible account and the current offer terms.
  • Your traffic platform's supported tracking macros.

Follow the steps

  1. Open My links

    Find the approved offer in My links. If the list is empty, use Browse offers and request access first.

    What you should see: The approved offer has a link generator, or a notice explains why generation is unavailable.

  2. Add campaign identifiers

    Optionally fill sub1 to sub5 or choose a preset. Verify preset macros against your traffic platform before using them. Use campaign IDs rather than passwords, email addresses or other personal data.

    What you should see: The fields contain the identifiers you want to see in attribution and reporting.

  3. Generate the link

    Select Generate link. If an eligibility or offer-readiness message appears, resolve it before retrying.

    What you should see: A generated tracking URL appears only after the server accepts the request.

  4. Copy and test the complete URL

    Use Copy. In a training campaign, check that the full URL reaches the intended landing page and preserves the parameters required by your setup. Arrange a test conversion with operations before spending.

    What you should see: The test click and conversion can be reconciled by the team; a redirect alone is not conversion proof.

If something goes wrong

The generator is disabled

Check the displayed eligibility and readiness notices. Support can review the offer and account; do not edit a different affiliate's URL.

A macro appears literally on the landing page

Check whether that traffic source expands the macro in a real campaign. A browser test may not substitute it.

Try it in training

Generate a link for a training offer with a non-sensitive campaign reference. Record the expected landing page and ask operations to verify the test event.

Check your understanding

Does a successful redirect prove a conversion was credited?

No. The qualifying conversion must be reported, accepted and reconciled separately.